Finding the PERFECT Product to Sell

One major challenge that many entrepreneurs can face is finding a valuable product to sell online. Brainstorming sessions can sometime feel unproductive, but don’t give up. If it wasn’t for Apple thinking about how to combine email, internet, and phone, the iPhone wouldn’t be here.

Today, we’re going to go over several ways for you to find and come up with the perfect product(s) to sell online.

Find a Pain Point

When you find a customer’s pain point, look for a solution. This could very well be the product that you have been brainstorming. Pain relief companies like Advil wouldn’t be in business if they hadn’t looked into solving a pain point: aches, pains, and headaches! Companies like CoSchedule wouldn’t be in business if they hadn’t seen customers frustrated with 10-20 spreadsheets for their marketing strategies. They solved a pain point and built a tool where all of those spreadsheets are gone and everything a content marketer needs is in one window. This type of thinking is the key to developing a product that customers love.

Consider your talents

If you are gifted at handwritten typography, don’t choose to sell baseball gloves. Use what you know to build a product that is within your scope. As a web developer, I can create custom websites, but when it comes to handcrafted necklaces, I’m completely clueless.

You want to make sure you enjoy whatever you are doing. If you dislike it, chances are, you won’t grow to love it, but rather hate it even more!

BeardBrands.com was created as a way to share beard tips and bring inspiration to others. A few years later, it grew to become a successful online retailer for beard grooming supplies. In fact, it became so popular, it was featured in New York Times! This is a really good example of considering your talents. The founder of BeardBrands truly loved beards and wanted to help others.

Discover what is trending

Another way to find the perfect product is to look at what is trending. Visit Amazon’s top trending items page for inspiration.

You can also dig deeper with a service like Jungle Scout. They have a niche tracker tool which can help generate ideas for products and/or services.

Finding that perfect product to sell online can be overwhelming, but if you follow the tips in this blog post, you’ll be one small step closer. Another important step to help drive traffic to your products is to create a website. BoldGrid provides an easy way to create a beautiful website in a small amount of time. Get started today with building your BoldGrid website to begin selling the PERFECT product.